You are currently viewing 10 Effective Social Media Marketing Strategy To Engage Your Potential Audience

In this age, social platforms are rapidly used by people all over the world. Therefore, many businesses are using those platforms to leverage their brand identity. Day-by-day, those platforms are becoming so competitive. For this, an effective social media marketing strategy may help you to stand out and engage your potential audience. 

In this article, we have covered some best practices of social media marketing strategies you may follow. Hope that you’ll find it useful and implement it for positioning your business on social media. And if you are struggling to ensure your business growth, here we are describing 7 Growth Hacking Strategies To Make A Startup Successful.

Let’s get started.

What is Social Media Marketing

Social media marketing is the process of connecting your audience, increasing brand awareness, and driving sales and website traffic from various social media platforms. 

To sum up, when an individual or a business uses one or more social platforms to leverage their marketing and communication effort, this is called social media marketing.

Due to the massive growth of various social media channels, businesses may get benefited by using effective strategic plans. But it may vary from business to business, people use various platforms according to their preference. You’ll need to figure where exactly your target audience is hanging out. 

There are tons of social platforms nowadays, and Facebook, Twitter, Linked In, Instagram, Reddit are some of the most popular. When you’re just starting, it’s recommended to focus on one or two platforms at first. After creating a strong presence, you can give effort on other platforms as well.

Social Media Marketing Strategies 

When you know an effective social media marketing strategy for your business, it will be easy to implement it gradually. So, here, we come up with some of the best social media strategies you shouldn’t ignore.

Let’s move forward.

Ask for Your Audience’s Opinions

Your potential audience plays a crucial role no matter which business you operate. In every social media, interacting with your audience is very simple. So, your first responsibility is to know your audience’s demand. 

Ask them to know what they actually prefer. When you take feedback and give priority to them, they’ll love to engage with you. Create and curate content according to their preference, make some offers. Gradually, it will increase your brand value. 

Write Your Game Plan

What will you do next month? Who is your potential audience? How much do you expect? Yes, you have to know all of them before starting your work. So, make a S.M.A.R.T game plan.

  • S=Specific 
  • M=Measurable 
  • A=Achievable 
  • R= Relevant 
  • T= Time Frame

This plan will help to implement your strategy more efficiently. For example, you’re planning to update 2 posts every day on Facebook, use analytics to track your performance, create brand awareness, and get at least 10 leads from potential followers. 

Make Hashtag Campaign

In almost every social media channel, hashtags can incredibly help your brand to stand out. It’s always advisable to use some common hashtags relevant to your industry so that people will find you. 

We suggest you use one or more unique hashtags that represent your brand. Encourage your customers and well-wishers to share your business’s relevant content with that unique hashtag. This hashtag campaign may help you to get followers dramatically.

Run Persuasive Paid Advertisement

Running ads on social media is so cost-efficient. On the other hand, it’s really tough to stand out while just focusing on organic promotion. Now social media’s algorithms are so complex and they are giving priority to paid advertising. 

Keep in mind people don’t like ads too much. You have to create persuasive content that can force people to stop scrolling down. It’s also mandatory to run your campaign by targeting your ideal audience.  That’s how there is a possibility of getting positive outcomes.

Execute Relevant Contest

People love attractive deals. Make some offers by running a social media contest relevant to your business. It will help you to get more followers and potential leads. 

Suppose, you are selling homemade foods online. You can probably run a food photography contest and offer great deals to ensure participation. People will share those photos for achieving gifts and it can make a positive hype for your business. Shouldn’t you give it a try? 

Show Customers Appreciation

Let people know what your customers are thinking about you. Don’t hesitate to get your customer feedback and show it to your wide audience. Not only it creates a strong relationship with loyal customers but also it increases the brand value to other people. 

People will love real-life examples. They want to know your product/service(s) from those who are not involved with your business. In that case, customer appreciation can help.

Respond Faster & Solve Issues Promptly

Quick and friendly customer support can make a positive impression on your customers. They may have some issues, and in that case, if you’re not able to respond, it’ll affect your business.

We often don’t take it so seriously. But it’s not as avoidable as we think. The better your customer experience is, the higher chance of getting more retention and recommendation. 

Use Video Content

To promote your product/service(s), use video content to get the highest possible impression. People are giving more attention to watching videos instead of reading long-form articles on social media. 

Customers will make a purchase when they understand how your product/service(s) can solve their problem(s). Besides promotional videos, try to create some engaging and interesting videos too. It will keep your audience aware and engage with your business. 

Keep Communications personal

Your communication should be personal. Interact with your audience by replying to their messages and comments. Know their problems relevant to your business and provide them the best possible solutions. 

No matter which social media platform you’re using, maintaining personalized communication can shape your professional relations with customers. In the end, nobody wants to get the response with a robotic tone. 

Don’t Make It All Business

This is fine if you’re operating your business on social media but don’t be too salesy. Make people aware of your business, follow the latest trends, and build your brand. 

You can follow your competitors. Know what they are actually doing. Learn from them and always try to do better than them.  Remember, people will feel bored if you’re continuously promoting your product/service(s) on social media. Better try to build relations, they’ll help you to market your product/service(s). And that could be your best social media marketing strategy.

Final Thought

Social media is booming. If you’re not still starting your journey on social media, do it as soon as possible. Probably you’re already in, then follow those social media strategies to engage your audience. Let us know if you need any kind of help on that issue. We’re willing to serve you. Happy Entrepreneurship!

Shafiqul Islam

Shafiqul Islam is an experienced WordPress developer with over 200 website projects in his portfolio. He's worked with 30+ web development agencies and has a reputation for delivering high-quality work. Shafiqul is passionate about his craft and shares his knowledge through blog articles. You can connect with him on LinkedIn, Codeable, Facebook, Quora, and Twitter.

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