Online marketing is not only for tech businesses, you can promote your local business too. The best thing is that you don’t need to spend too much money on marketing, even sometimes you can do it for free. Have confusion on how you can start? Then this article is for you.
In this article, we will guide you on how to advertise your local business step by step. This guidance is perfectly applicable for any business owner who wants to create a strong presence of their local business online.
Let’s move forward.
Know More About Your Local Business
How do you move forward without knowing your industry? Many people are doing the same business as you, so the market is too competitive.
Moreover, you can’t think of every person as your target customer. Depending on your business and industry, you need to figure out some important factors before starting your online promotion. Then it will be more fruitful.
Ask yourself with some of the following questions given below:
- Who is your actual targeted audience?
- How competitive is your local market?
- Does your product meet your customer’s expectations?
- Why will people buy your products/services over others?
To help you figure out, imagine you have a furniture business in Florida. You sell different types of beds and sofas. So, your ideal customer is mostly middle-aged women, right?
The market of your industry is a little bit competitive but nobody can design the furniture as attractive as you do. Lastly, you’re providing those quality products at an affordable price. So people have more interest in your business than others.
Set Up Your Google Business Account
It will be much easier for your consumers to find you online when you set up your Google Business Account. When people are searching for anything related to your business in your region, Google listing can help you to show it on the top of the search engine result page.
It’s completely free of cost, just create your Google Business account and provide your business information like address, phone no, working hours,s and website address. You will need to verify all of your provided information too.
People can also contribute to your Google listing. They can add photos and put reviews. Customer’s positive reviews can increase your brand identity.
Paid Advertising By Targeting Your Local Audience
Paid advertising is great for instant outcomes. You can specify as much as you need, so it’s possible to target your potential audience for your local business. It doesn’t cost much money and you can leverage both search engines and social media to advertise your local business online.
Depending on your business, some of the popular paid advertising methods probably you should give a try:
- Facebook Ads (Higher Chance of Getting Your Potential Customers as a huge amount of people are hanging out on Facebook.)
- Google Ads (High Conversion Rate as people are searching buying intent keywords when they are willing to purchase)
- LinkedIn Ads ( Better for B2B Business)
Besides those channels, you can also leverage some other options like Bing, Twitter, Pinterest, and many more.
SEO For Your Local Business
Local SEO can make a positive impression on your business. For some specific keywords, it helps you to rank higher on the search engine’s result page. It can drive more potential traffic, increase brand identity and ensure your online presence locally.
To make your SEO effort better, you need to focus on some important factors:
- Proper Keyword Research
- Quality Content Creation
- Get Links from business directories and other high authority sites.
- Ensure a better user experience.
If you don’t want to take those hassles, get our cost-efficient local SEO services. We are willing to promote your local business online.
Leverage Your Social Media Profile
Create regular content related to your audience’s interest. It can be informative, entertaining, or anything that can engage your potential audience. Don’t post too many promotional posts, better do 20% promotional and 80% educational or entertaining.
Facebook, Instagram, Twitter, and LinkedIn have a massive amount of audience. Where should you go? You need to figure out where your potential audience is spending more time. As for travel and lifestyle, Instagram is a great place to kickstart your journey.
Some tips you can follow on promoting your business on social media:
- Post Regular Content.
- Use your relevant and industry-relevant hashtags.
- Upload visual and video Content. (For better reach)
- Build your community group.
- Curate other’s content relevant to your industry.
- Run contests, give offers, and take reviews.
If you have any confusion, you can take free consultation from our social media expert.
Build your email list by offering some lucrative deals. We often only focus on one-time revenue, not on retention. If you can satisfy your customer, they will be willing to make future purchases. So focus on creating email lists for your business. You can give update your audience about the latest products, other important information that would help them.
This is how you can collect your potential email lists:
- Ask your audience to sign up in exchange for rewards.
- Offer one-time discounts and get your ideal customer lead.
- Encourage people to provide their email by adding value.
Create An Effective Strategy For Your Local Business
Lastly, strategy is very crucial to promote any local business online. Your ultimate effort may go wrong if your strategy isn’t strong enough. So in order to promote your business online, we suggest you focus on creating a proper strategy that actually works.
There are tons of online marketing channels you can use to promote your local business. But from where will you get the highest return on your investment? Well, it always varies from business to business, you need to do some A/B testing in various channels.
You can take help from both social media and search engines to advertise your business locally. Also you may do email marketing or other marketing stuff. If you don’t know where you should start, we suggest you explore as many as you can. See the analytics and measure the success rate on each channel. Then identify the best possible way and give more effort to it.
This is how you can make your data-driven strategic planning for your local business. Hope you will get some ideas.
We help small and medium enterprises who are struggling to ensure their online presence and grow their business. If you have faced any problems, let us know. Keep yourself up-to-date with our latest blog. If this article helps you feel free to share it on social media. Thanks for reading.