If you think you will start a business after checking the title, then this post is not for you. Why you are just wasting time? Are you searching for shortcuts? Don’t you have patience? Are you afraid to take risks? Don’t you want to do research? Can’t take the pressure of work? Can’t you tolerate abusive behavior? Then the business is not for you, focus on something else, you can do something good. But please do not start a business as a hobby. To start an eCommerce business, you need to know the A to Z.
Are you still reading this article after being so much demotivated? Yes, you can do this business. You have passed the first step. But there is nothing to be so happy about this, you still see the sea from afar. You have no idea about the depth of the sea.
Can you remember Elon Musk‘s words about business?
“Starting a company is like eating glass and staring into the abyss” – Elon Musk.
That’s really it. It’s as difficult as eating glass voluntarily. So nothing is impossible to say. Anything can be done with hard work.
Doing business is a lot harder, but getting started is a hundred times harder. But with the advancement of technology, it has become much easier. The conventional business has now taken shape in e-commerce. Which has been very beneficial for both buyers and sellers. E-commerce means electronic commerce. Doing traditional local business online is called E-commerce. The biggest aspect of e-commerce is that you can expand your business from one place to the whole world. And for this, the customer does not have to come to you or you do not need to go to the customer. Many want to get started e-commerce business. But they can’t get started without proper guidelines on where to start and how to do it all. That’s why I am writing this. Hopefully, there will be no more obstacles to start your e-commerce.
If you want to know why e-commerce is so important for your business then our linked post will help you to get a clear idea about e-commerce. Why turn Facebook page business into e-commerce like Evaly, Daraz, Alibaba, Amazon?
It is important to be mentally prepared before starting a business or anything else. You have to be prepared to deal with thousands of obstacles every step of the way. It is so much difficult to start a new business. So ask your mind over and over again, are you really ready to start your business? Think again and again. For many entrepreneurs the barrier for launching e-commerce is like struggling to get past the startup stage.
Naming your e-commerce is a very important matter. The name should be beautiful, simple, unique so that people can remember it very easily. When fixing the name, you must see if the domain is empty. If it is not empty, you have to find the unique name by deleting that name. I will tell you later why the domain name is important. However, the name should be similar to your product. It will be better if you select a small name. it will be useful in SEO later.
Trade-License, Certificate of Business Validity, this is a very important thing. You need it for a lot of work. For example, if you want to take an online payment system, you will need this. In addition to this, many other tasks will be required to prove the official legitimacy of your business.
The success of your e-commerce depends largely on the right product selection. So select the product thinking about the customer’s demand and the availability of the product. There are already many popular e-commerce companies. That means the competition will be much tougher. So you have to start with something that the customer is interested in buying your product. There are many categories of products, select one from there, don’t go to mix a few categories together, then you will lose the trust of the customer first. Because if there is a mess, the customer will think that there is nothing special about you. So do good research on which product is in high demand but the supplier is in short supply. Which will put you ahead of everyone else.
Now you have to find the product source based on the type of product you are selecting. For this, you have to pay the most attention to the price of the product. Because the less you can collect the product, the less you can sell. If you want to keep pace with so many e-commerce organizations, you have to pay more attention to it.
Product delivery is one of the ways to win the hearts of customers. You just have to be more discriminating with the help you render toward other people. If you fail in this, you will never get a return customer. The number of new customers will continue to decrease day by day. In this case, you need to ensure that the best service can be provided at the lowest cost. For this, you can take the help of an e-courier service.
Now there are many couriers who offer product delivery services. It has a very good advantage, that is order tracking. This will allow the customer to know the real-time location of the product, and be sure. But, you have to select this e-courier carefully. Because if the e-courier can’t deliver the product without any problem on time, it will create a full effect on you. So you have to take service from those who provide good service.
After buying your product, the customer will have to decide which way to pay. There are many online payment gateway systems, such as bKash, Rocket, Bank, PayPal, Stripe, and many more. Among these, you need to select one so that the customer can make the payment very easily and securely.
What Is the First Step in Developing an E-commerce Security Plan?
- Identify Information Assets
- Classify Information Assets
- Assess Risks
After all, this is the turn of marketing. If the customer doesn’t know about your business, then how will the business be? Marketing has to be done for him. It is called ‘propaganda is spread’. Marketing is one of the most important ways to sustain your business. The better you can market, the more your business will expand. And you always have to do this marketing. That’s why you need to keep 35% – 45% of your total budget for marketing only. Marketing has to be done in two ways.
Since e-commerce is more of an emphasis on online marketing. That’s why don’t stop offline marketing. We will not discuss offline marketing here. We will only talk about online marketing.
Online marketing means social media and website Google rank. In the first case, even if you do not have a website, but you need to have social media. There are many social media, such as Facebook, Twitter, Instagram, YouTube, and many more. However, in the context of Bangladesh, Facebook and YouTube are used by most people. So you need to have a Facebook page and a YouTube channel. Make a page in the name of your e-commerce and post the picture of the product nicely on the page.
Create short videos and post them on pages and YouTube channels. You can boost the page to reach your target area, a customer of any age, boy or girl customer (based on your product). You don’t just have to boost. The quality needs to be boosted. For this, you have to design beautiful banners. You have to write beautiful content, you have to do research with the target audience again. As well as business, it becomes very difficult to work with these again, so you can do your other work nicely with a good service provider. In this case, you can take quality service at an affordable price from ExertPro.
Now it’s the turning point of Google’s ranking. However, there must be a website for this. If someone does a Google search for “Best e-commerce in bd” or product category, such as “best t-shirt seller”, “best mobile accessories”. Make sure that Google shows your website first in those search results. All you have to do is Search Engine Optimization (SEO). It’s definitely not your job. For this, you need to take the help of an SEO expert or an organization that sells SEO services. In this case, you can take the best services from ExertPro.
You can do everything alone until your customers are much less at the beginning of the business. But gradually as the customer grows, so will your work. And then don’t go to do all the work alone. Build a good team. You can run a hundred times earlier than you can go along with the team. For this, find loyal team members and make them your comrades-in-arms by training them.
This was the beginning of e-commerce. Remember it is just the beginning of your preparation. And that’s not all, it’s just the first step. Then you need to learn a lot more.
Environmental conditions, opponents, you need to learn a lot more from these. These can never be learned by reading a book or taking a course anywhere. You have to learn from your experience. If you can survive the fight with patience, then you will learn these things. ExertPro is there to provide any kind of consultancy and service to your online business. From us, you can create your first e-commerce website within the budget you can afford. Or you can contact me for any business discussion.