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SEO (Search Engine Optimization) boosts the visibility of your website on search engines. To get increased traffic, more leads, and profitability you must implement SEO strategies on your site. There is a misconception that implementing SEO tactics once on your site during submission website to a search engine is enough. But it’s not true. To get good long-term results in SEO, you must work constantly. Remember that SEO is a never-ending race.

Most website owners often ask why should a company monitor their SEO each month. Ok, we are telling you the fact. Monitoring SEO monthly offers several benefits like staying up-to-date on search engine rankings, finding and fixing technical issues, etc.

Also, some more benefits are tracking your SEO strategies’ effectiveness and helping you to stay competitive with competitors.

However, in this article, we will discuss why you should monitor your website’s SEO health and, growth on monthly basis. So, let’s dive into the main discussion:

Why Should A Company Monitor Their SEO Each Month?? The Benefits

SEO is an ongoing process. On the other hand, search engine algorithms are constantly evolving. So to keep pace with the change, you need to monitor your site’s SEO monthly. Regularly monitor and adjust your SEO strategy to get effective results from the change in search engine algorithms.

To gain a competitive edge in your business and constantly achieve the best results, monthly SEO consulting is must for you. A Monthly SEO package offers an affordable solution to your business’s all problems.

For ranking your site, you need to follow the search engine’s latest algorithm. Also, you need to change your SEO strategy, solutions, and tactics. All you can do through taking the monthly SEO services from SEO professionals.

Monthly SEO consulting and monitoring is essential to build a long-term SEO campaign. Moreover, you must check your SEO condition and strategy each month to outrank your competitor. And if you need to make any changes do it. Otherwise, your competitors will outrank you if you fail to do SEO each month. And your site will lose its position on the search engine results pages (SERPs).

Monthly SEO is a more beneficial and flexible option to grow your site to another level. By monitoring the SEO each month, you will easily know whether your site is facing any trouble or not. If so, the SEO professionals will quickly identify the problems, adjust them and bring the necessary changes to your site.

The best option to optimize your site constantly is the monthly SEO service. A monthly SEO plan enables you to stick with the long-term online objectives. From regular keyword research, content creation, optimization, regular monitoring, citation, and backlink building, monthly SEO includes everything. Therefore you will get everything that you need to maintain the continuous growth of your business.

Benefits Of Monthly SEO Monitoring

Through monthly SEO monitoring, grow your site’s traffic, leads, and sales. There is a common misconception that your site requires SEO only when you launch it first. But the fact is, periodically or monthly, you need to do SEO on your site.

The algorithms and ranking factors of search engines are always changing. Therefore, you must monitor your SEO each month to keep up to date with the changes. The ongoing benefits of monthly SEO monitoring are the following:

1. Stay Up-To-Date On Search Engine Rankings

You will know about the latest trending keywords through monthly SEO. While searching, your potential customers use the latest trending keywords.

To remain up to date on the search engine rankings, you must publish content on trending keywords to capture your visitors. The latest keyword research and optimization enable you to stay up-to-date in ranking.

2. Increased Web Traffic

You can increase your website’s traffic by implementing up-to-date SEO strategies on regular basis. Along with search engine algorithms, SEO professionals work to navigate users naturally to your site. By monitoring SEO each month, you can increase your site’s web traffic organically.

Constant growing traffic flow positively affects the conversions and ranking profitability of your site. Try to build out the backlinks and network of links on your website. It will redirect similar-minded visitors to your web pages. For growing your site and business, increasing web traffic is extremely important.

3. Lower Bounce Rate 

The bounce rate represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. It also refers to virtual users if they leave the page immediately after without giving a random click on the same site. By monitoring the SEO on your site each month, you can know your site’s bounce rate.

An increasing bounce rate indicates that your visitors are not interested in your content. It provides a negative signal to Google or searches engine. Therefore the SEO experts take steps immediately to fix this issue by improving the content quality and optimizing it.

Monthly SEO aims to cut down your site’s bounce rates and boost conversions by taking the necessary actions. To keep the bounce rate low, you can place internal links in similar content in the media.

4. Identify And Fix Technical Issues

Over time, several technical issues can develop on your site. When you overlook these technical hitches, it directly affects your site’s ranking. Therefore it’s essential to identify and fix your site’s all technical problems.

You can find and solve all the technical troubles through monthly SEO monitoring. You need to Fix all the hitches for your site’s SEO success and boost your search visibility. However, the monthly SEO monitoring enables you to identify and fix the following technical issues:

  • No HTTP Security
  • Slow page speed
  • No XML sitemaps
  • The site is not indexed correctly
  • Meta Robots NOINDEX Set
  • Homepage’s multiple versions etc.

By monitoring your site’s SEO condition, SEO professionals find the existing technical errors and then solve them.

5. Boost Your Rank

The main aim of doing and monitoring SEO constantly is boosting your site’s ranking on the search result. The search engine rank is about taking the URL’s spot at the top of the search engine’s result page.

The rank of your website importantly determines the web traffic amount it receives. Therefore every business or company wants to rank their post higher on the search engine to get more traffic.

By expanding your site’s visibility and ranking on search engines, you can outrank your competitors. Moreover, boosting ranking increases the searchability and conversions of your website. To compare your competitors and your site’s current ranking, you must monitor SEO constantly.

6. Track The Effectiveness Of SEO Strategies

To measure SEO success tracking the effectiveness of your SEO strategies is essential. You can effectively track the result of your SEO strategies by monitoring the SEO each month. If any company wants to grow with its long-term SEO goals, then monitoring SEO monthly is a must.

The SEO professionals break down your site’s tracking positions on SERPs to organic traffic reporting to measure the SEO success. Monitoring SEO each month is a must to track the SEO strategies’ effectiveness and analyze the SEO performance. However, SEO professionals monitor the following seven metrics to do so.

  • Your site’s position in SERPs (Search Engine Result Pages)
  • Organic search traffic
  • Bounce rate
  • Impressions
  • CTR (Click Through Rate)
  • Technical site health
  • Domain authority

A Monthly SEO plan enables you to monitor and analyze the above metrics regularly. As a result, the effectiveness of your site’s SEO strategy will be more visible.

7. Stay Competitive With Competitors

Through monthly SEO monitoring, you can adjust with the trending keywords rankings and find all the pitfalls of your site. Moreover, you can check the performance of your competitor also.

The monthly SEO monitoring enables you to stay competitive and outrank competitors. Stay competitive to meet your long-term SEO goals. However, monthly SEO enables you to stay competitive with your competitor in the following ways:

  • Creating keyword-rich, relevant, and useful blog posts, articles, web pages, white papers, videos, etc.
  • Conduct trending keyword research
  • Keep track of the SEO activities of your competitor
  • Regularly monitor the backlinks of your competitor
  • Stay on the SEO news top

Tips For Effective Monthly SEO Monitoring

Only monitoring SEO performance each month is not enough. Rather you need to monitor it the right way to get effective results. Monthly SEO monitoring is all about continuous progress.  Therefore you need to put proper focus on it. However, to monitor the monthly SEO effectively, follow the tips below:

  • Set Clear Goals And Objectives: First, set specific SEO-related goals and objectives. You can start with high-ranking keyword research or optimize your content to rank at the top of search engines.
  • Track Relevant Metrics And Data Points: Secondly, to monitor your SEO strategies performance, you need to track the relevant data. Continuously track the data points and relevant metrics to understand the change.
  • Use Tools & Resources To Assist With Monitoring (e.g., Google Analytics, SEMrush): To monitor the SEO each month effectively, you can use different tools like SEMrush, Google Analytics, etc. All these tools will provide you with more accurate results regarding SEO performance.
  • Regularly Communicate With The SEO Team Or Agency: Consult with the SEO professionals regularly. Only SEO professionals can monitor your site’s SEO performance more specifically. Therefore it’s better to take their help.
Search Engine Optimization Service

Frequently Asked Questions

How Do I Know if My Company Needs To Be Monitoring Its SEO Each Month?

If your company wants to increase its website’s ranking and improve search engine visibility, then monitoring SEO monthly is a must.

Can I Just Monitor My SEO Every Few Months Or Quarterly Instead of Monthly?

Yes! Instead of monthly, you can monitor your SEO quarterly or every few months. But as search engine algorithms change constantly, we recommend you monitor SEO monthly. The reason is your last year or four months’ previous SEO strategy will not work this year or in recent times.

How Much Does Monthly SEO Monitoring Cost?

Monthly SEO monitoring costs depend on many factors like the SEO plan, SEO professionals, or service provider. But generally, the monthly monitoring cost can range from $100 to $5000. And the average cost of monitoring SEO each month is $500.

Do I Need a Separate Team or Agency for SEO Monitoring, or Can It Be Handled In-house?

You can handle the SEO monitoring task in-house if you are an SEO expert. But if you are not, it’s highly advisable to get help. You can contact a separate SEO agency or team for monthly SEO monitoring.

Final Thoughts

Hopefully, in the end, now you know why should a company monitor their SEO each month. For increasing the growth of your website, the non-negotiable option is SEO.

Monitoring SEO each month increases web traffic, lower bounce rates, and boosts the site’s ranking. Moreover, you must monitor your site’s SEO each month to stay up-to-date on the search engine ranking.

From our end, we have logically explained the necessity of monthly SEO monitoring. Now for any further query, you can comment. We will ASAP reply to you.

Shafiqul Islam

Shafiqul Islam is an experienced WordPress developer with over 200 website projects in his portfolio. He's worked with 30+ web development agencies and has a reputation for delivering high-quality work. Shafiqul is passionate about his craft and shares his knowledge through blog articles. You can connect with him on LinkedIn, Codeable, Facebook, Quora, and Twitter.

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